# AI agents for sales and customer service | Bridge

> LeadScout, ServiceDesk and FrontDesk take on prospecting, service and routing tasks. Your team continues with the available context.

## AI agents to get more from every conversation.

AI agents work on their own or alongside your team, depending on what each process needs. Because everyone lives in the same relationship, every step stays in the history and adding AI to a new process is faster and more transparent.

## People and AI agents, in the same relationship.

At every stage, AI agents work on their own or in parallel with your team. Everyone reads and writes in the same history: the customer never repeats their story and no one loses context.

| Stage | Prospecting | Qualification | Pre-sale | Close | After-sale | Expansion |
| --- | --- | --- | --- | --- | --- | --- |
| People | No human step | No human step | Sales advisor | Sales advisor | Service ensures customer satisfaction | Service ensures customer satisfaction |
| AI agents | Prospects | Qualifies | Supports pre-sale | Supports the close | Answers questions | Helps with paperwork |
| How they work | On their own | On their own | In parallel with the advisor | In parallel with the advisor | In parallel with the service team | In parallel with the service team |
| Impact | No paid lead goes unanswered | No paid lead goes unanswered | More sales per advisor, lower cost | More sales per advisor, lower cost | Fewer lost customers and more repeat purchases | Fewer lost customers and more repeat purchases |

One history · One AI: Bridge AI understands and summarises the whole relationship, and gives that context to every person and agent.

Adding an agent or automating a process is incremental: not another integration project.

### LeadScout: From initial interest to a better-prepared sales conversation.

Gathers the customer's needs, applies your company's qualification criteria and hands the advisor a summary to continue.

- Gathers needs and relevant details.
- Uses the defined qualification criteria.
- Prepares the context for sales follow-up.

Example:

> - Customer: Hi, I'm interested in the hybrid SUV for family use. I'd trade in my current car.
> - LeadScout (Agent): Happy to help. Would you finance the balance? Which day suits you for a test drive?
> - Customer: Yes, I'd finance the balance. Saturday morning.

Result:

- Logged vehicle of interest, trade-in and financing
- Applied the configured qualification criteria
- Handed the summary to Sarah Collins · Sales

The team continues with: The test drive, confirmed by Sarah Collins.

### ServiceDesk: Useful answers for the customer. More capacity for your team.

Answers questions and handles requests with the information the company publishes. When a case needs assessment, it logs it so the team can continue.

- Replies with configured company knowledge.
- Supports the requests within its scope.
- Keeps context for the case to continue.

Example:

> - Customer: What are the workshop hours and what should I bring for maintenance?
> - ServiceDesk (Agent): The workshop is open Monday to Saturday, 7:00 to 17:00. Bring the vehicle registration and the warranty booklet.
> - Customer: Thanks. I'm also sending a photo of the dent in the door.
> - ServiceDesk (Agent): I received the photo and logged your request for the service team to assess.

Result:

- Inquiry answered: workshop hours and requirements
- Request logged with the vehicle photo

The team continues with: Assessing the photo, done by the service team.

### FrontDesk: Every need reaches the right team.

Identifies what the customer needs and routes each request to the right person, team or agent, with the conversation context.

- Identifies the reason for contact.
- Applies the configured routing rules.
- Keeps the context when the owner changes.

Example:

> - Customer: Hi, I'd like a quote for a new motorcycle and also to ask about my maintenance.
> - FrontDesk (Agent): Thank you. I'm routing the quote to the sales team and logging the maintenance question for service.

Result:

- Identified two requests: quote and maintenance
- Routed each according to the configured rules
- Kept the conversation summary

The team continues with: The quote, in sales; The maintenance question, in service.

## Bridge AI and AI agents play different roles.

- **Bridge AI** (Assistance for the team): Looks up and summarises information in the history so a person can continue the work.
- **AI agents** (Configured tasks): Take part in conversations with a defined role: prospecting, service or routing.

AI agents are billed per handled conversation. [Pricing](https://bridge.new/en/pricing.md)